With more than 2.25 billion cups of coffee being consumed on a daily basis, there’s no doubt that the coffee industry is at its finest. In fact, the industry is worth 19 Billion dollars worldwide.
However, a recent study called A Brewing Storm showed that the coffee production could drop by 50 percent in a few decades if we don’t take the necessary actions. The study shows that climate change would result to supply shortage and thus, price increase.
“We’re fearful that by 2050, we might see as much as a 50 per cent decline in productivity and production of coffee around the world, which is not so good,” said Molly Harriss Olson, the chief executive of Fairtrade Australia and New Zealand, which commissioned the report.
The coffee industry has to be prepared for the possibilities of losing half of its potential in the coming years. Though we can’t really control the climate change, they need to figure out a way to continue meeting the demand.